What’s in a name?

I was fortunate enough to see Romeo and Juliette at the Globe Theatre this weekend, and what a fantastic performance it was. As I was sitting there, trying not to melt in the heat, the words “what’s in a name” made me think about my recent experience working with Glued on our business branding.

A brand is much more than a name, and the name is the only bit of the brand that Heather McLean FCIPD and I had actually been able to come up with. Luckily, we were put in touch with Glued, who not only helped us create a great website, but also worked with us to establish what our brand is.

To see how two SMEs worked together to create a brand that really does embody the vision and values of the business, have a look at this case study:https://www.gluedlimited.co.uk/case_studies/hr4-business-brand-identify-website/